Transparency Strategies: Online Physician Reviews for Improving Care and Reducing Suffering
Online Physician Reviews for Improving Care and Reducing Suffering

More American adults than ever—59% according to a survey by the Journal of the American Medical Association—rely on online ratings and reviews when choosing a physician. Providers that do not engage with the public and let third-party review sites tell their story risk unfair bias and being absent from the online conversation altogether.

Recently, several innovative health care systems took control of their reputations by implementing data transparency strategies that include posting physician reviews—including comments—on their own web sites. These sites have already had a positive effect on the patient experience and on overall business at these systems, and have become a cornerstone of their patient-experience improvement efforts.

Learn how your health care organization can use patient experience data to:

  • Improve patient experience and reduce suffering through informed decision-making.
  • Increase physician confidence in performance data and engage them in improvement efforts.
  • Retain and grow market share by addressing the key drivers of patient loyalty—confidence and trust in their providers
  • Control your message by driving online traffic directly to your website rather than less valid sources.

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This report identifies the common characteristics that contributed to success for three early adopters.
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