2018 White Paper
Consumerism: The Role of Patient Experience in Brand Management and Patient Acquisition
To manage brand perceptions, earn patient loyalty and acquire new patients, health care organizations must leverage the full potential of patient experience data and consider adapting their marketing strategies to appeal to consumers.
Consumerism: The Role of Patient Experience in Brand Management and Patient Acquisition, reveals that today's health care consumers rely heavily on their most recent experience, as well as online patient reviews and feedback from peers to make decisions about where and from whom they receive care. By gaining a deep understanding of what gets people talking about patient experiences, identifying opportunities to advance the conversation and disseminating key information, health care systems can align the mission of delivering safe, high-quality, patient-centered care with the business of acquiring and retaining consumers.
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